View Full Version : G.O.O.D. Fridays

09-23-2010, 09:04 AM
Today I look at the brilliant marketing campaign that's bringing us a new track each week...


Rather than go in on this whole Kid Cudi/Wale thing (http://www.prefixmag.com/news/wale-and-kid-cudi-are-for-whatever-reason-beefing/44267/) (as those two are less relevant than a Diggy Simmons mixtape right now, which by the way is FIRE (http://www.2dopeboyz.com/2010/09/10/diggy-airborne-mixtape/), stop sleeping) I’ll just say that cocaine is some shit you shouldn’t do, and sucking at rapping is also some shit you shouldn’t do, so I guess it’s Wale 2, Cudi 0. What’s more exciting is the recent treats that Kanye has been providing us every week in the form of G.O.O.D. Fridays (http://kanyewest.com/GOODFridays/). This isn’t the first time something like this has been done as Crooked I had his “Hip Hop Weeklys” and Freeway gave us the Month of Madness (http://www.datpiff.com/Freeway__Month_Of_Madness.m29065.html), but the (surprisingly consistent) installments from Kanye West have not only been a breath of fresh air for hip hop in general, they’re also a sign of how marketing and promotion will work in the future, goodbye record labels, hello blog sites.

It started with the “Power” remix, which, for a track that was already incredibly epic, only Kanye could manage to make the remix even more over the top, complete with a verse from Jay-Z and a Swizz Beatz sample drop that was almost too perfect in which Yeezy straight blacked out. When the announcement was made that every Friday we’d be receiving a new gem from the G.O.O.D. Music camp, I’ll admit I was pretty skeptical. Not that Kanye isn’t one to deliver, but no artist that big has ever released that much music in a short span of time for free to the masses (enter the t.I.’s getting pissed). It’s funny that after having apparently spent $3 million on this new Kanye album, Def Jam doesn’t seem to mind that every week he’s leaking a new (although usually unfinished-sounding) track to us, probably because Hustle Simmons actually has the intelligence to recognize that this is easily the best thing that any artist can do to promote his work, give us free shit.

Look, at the end of the day, I’m (not) gonna buy the Kanye album, but giving me all these free tracks keeps the idea of the record fresh in my mind to the point where when someone asks me what’s coming out soon that should be good my first thought is always the Kanye record. That’s the brilliance of these weekly drops, it’s like an appetizer to what looks to be an amazing full course meal. The hype is building, there’s always a reason to keep dude’s name in our conversation, and uh….we’re getting new joints from Kanye, what else could you want? Not only that, these aren’t just throwaway scraps, these are 5, 6, 7 minute guest packed bangers, with appearances from Jay-Z, Raekwon, Pusha, Mos Def, and even Barbie herself came through with some heat. This is a movement right now and a lot more artists need to take notice (some are simply by swagger-jacking the artwork concept (http://cdn.2dopeboyz.com/m.php/2010/09/celeb2.jpg) that’s been used for all these tracks).

No dickride (as if the last three paragraphs didn’t do exactly that) but what Mr. West is doing right now is the future of music promotion and is one of the many reasons why 2010 is another great year for hip hop. With society’s ADD it’s no surprise that we’ve had to go from dropping one, maybe two singles a couple months before the album to doing something like this, but the end result is certainly good for us fans, who are becoming less and less appreciative of the music being given to us and rather than accepting that we’re becoming snobbier, we’re blaming it on a lack of talent. Look around, there’s TOO much talent right now, so you better know how to stand out, and admitting you used to fuck with the white girl before every interview ain’t exactly the way to go about it. Stay off the coke Cudi (in other words don’t hang out with Soulja Boy, he trippin’ off the powder).