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-   -   $17 to see a 3D movie? (http://www.wutang-corp.com/forum/showthread.php?t=93015)

check two 03-26-2010 11:17 AM

$17 to see a 3D movie?
A bunch of movie threatres are raising prices even higher for regular movies and also for this 3D humbo jumbo. Who wants to pay $17 to see a movie? How long is this 3D fad going to last? It was big in the 80's, and then it disappeared untill recently. Don't believe the hype.

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Tickets get costlier as movie chains seek to cash in on consumers' willingness to pay more for 3-D

Major U.S. movie-theater chains, seeking to accelerate the surge in revenues fueled by such 3-D hits as "Avatar" and "Alice in Wonderland," are imposing some of the steepest increases in ticket prices in at least a decade.

The new prices take effect Friday in many markets across the country in theaters owned by such major exhibitors as Regal Entertainment Group, Cinemark Holdings Inc. and AMC Entertainment Inc.

The increases, in one case as much as 26%, vary from theater to theater, but many cinemas are raising prices most—or even solely—for 3-D showings, which accounted for the vast majority of last year's 10% jump in domestic box-office sales. 3-D movies generated 11% of domestic ticket sales in 2009, up from just 2% in 2008.

At an AMC theater in Danvers, Mass., a Boston suburb, 3-D ticket prices are jumping more than 20% to $17.50 from $14.50, while the adult admission price for a conventional film will remain at $10.50. At one Seattle multiplex, adult admission is rising to $11 from $10 for a conventional film, to $15 from $13.50 for a regular 3-D showing and to $17 from $15 for Imax 3-D.

A 3-D Imax movie at New York City's AMC Loews Kips Bay will cost $19.50, up from $16.50.

The increases weren't announced by the theater operators, but were reflected in prices posted Wednesday on movie-ticketing Web sites, such as Fandango.com.

AMC and Cinemark declined to comment. Comment from Regal wasn't immediately available.

The industry's move comes on the heels of a record-setting year at the domestic box office, with revenue surpassing $10 billion for the first time. Movie attendance in the U.S. and Canada grew 5.5% in 2009, with 1.42 billion tickets sold, the most since 2004. Ticket sales so far this year are running 10% higher.

Movie theaters typically charged $2 to $3 extra for 3-D movies. But the brisk demand for the premium-priced tickets led many exhibitors to conclude they were still underpriced. About 83% of the record $2.6 billion in ticket sales for "Avatar" came from 3-D and Imax screens. And Walt Disney Co.'s "Alice in Wonderland" also set records when it hit 3-D screens earlier this month.

While the new prices could boost theater owners' already buoyant revenues, some industry watchers think they could also spark a consumer backlash. Studios, theater operators, and trade groups have long touted films as a bargain, compared with other forms of entertainment. A decade ago, the average ticket at a multiplex was $5.39, but prices have edged up between 2.7% and 6.1% a year since then, according to the Motion Picture Association of America.

"The U.S. economy isn't in the greatest shape, and there is definitely risk here in pushing price too far in a weak economy," said Richard Greenfield, a media analyst at BTIG LLC, who issued a research report Wednesday on the price hikes.

Mr. Greenfield said the next month will serve as a test of the strategy. "We'll have a sense if there is any pushback" from moviegoers, he said.

Some movie-studio executives expressed concern that the price increases might be too much too soon. "The risk we run is that we will no longer be the value proposition that we as an industry have prided ourselves on," said a distribution executive at one major studio.

Other studio executives agreed that the move was risky, but some, like Dan Fellman, president of domestic distribution for Time Warner Inc.'s Warner Bros., expressed support. "The exhibitors are trying to push the needle on ticket prices and see where it ends up," Mr. Fellman said. "So far charging a $3 or $4 premium has had no effect on consumers whatsoever, so I'm in favor of this experiment to raise prices even more. There may be additional revenue to earn here."

Studios are also in a bind. While many are wary of appearing to gouge consumers, they are also facing higher costs as they produce more movies in the technology-heavy 3-D format. Though ticket prices are set by theater operators, the proceeds are split roughly 50-50 with movie studios.

Five major 3-D films are opening in theaters over the next three months, starting this weekend with DreamWorks Animation SKG Inc.'s "How to Train Your Dragon." That rich selection is one reason theater owners chose to raise 3-D ticket prices now. It may also help set consumers' expectations for future 3- films.

Imax 3-D tickets to "Dragon" are expected to cost an average $1, or 7%, more than Imax tickets to Disney's "A Christmas Carol," the last children's film to open in the format, just a few months ago.

In his report, Mr. Greenfield said one of the biggest price increases was at an AMC theater in Boston, where a child's 3-D Imax ticket will cost $14.50, up from $11.50. In the 10 markets he surveyed, adult tickets to conventional 2-D films were set to rise by an average of 4%, beginning this weekend.

Price increases on 3-D movies are at least twice as steep, he said, with average adult admission prices rising 8% for 3-D movies and nearly 10% for movies on Imax screens.


Kenny Powers 03-26-2010 11:42 AM

after wasting 13.50 on avatar, I will not be tricked into seeing any of these 3d movies again

Jin10304 03-26-2010 03:32 PM

Iono bout yall but I still paid $13 for Alice and that was only the FRIDAY it was 'supposedly' meant to change

Poetic Wun 03-26-2010 06:47 PM

what i did was, when i saw a movie i wanted to check out coming in 3D, i paid the 9.50 to see a regular movie.
left almost halfway through complaining the kids in the theater were being loud and if i could get a rain-check and because i wasn't a dick about it they gave me an extra rain-check.
then used the rain check on the 3D movie.
bong! 9.50 for a 3D flick and the extra ticket compensated for the mileage lol

the scarecrow 03-26-2010 07:41 PM

ill pay it to see clash of the titans in 3-d

Living-jism 03-26-2010 09:27 PM

fuck that 3d shit. Avatar was fucking lame!

Uncle Steezo 03-30-2010 03:59 AM

well considering the 3D tvs are already on the shelves...
i'd say 3D is here to stay just as much as HD is.

Nintendo is bout to drop a 3D DS handheld too.

personally i think 3D is dope and can only get better.

lol @ check hating flat brims but loving flat movies.

Lex Lugor 03-30-2010 04:46 AM

LOL^ flat brim with that filthy reflective sticker on top is mad ghey tho I gotta admit
woulda read that giant first post but its liek three A.M. nigga elohel and I aint tryin to read too much but people are telling me the new and improved 3d is impressive as hell nn yea them 3d tvs im waiting to see what those are like haha sounds like it might be dope!

Uncle Steezo 03-30-2010 04:54 AM

u aint seen the new 3D?

its not like a gimmick 3D where an object comes at you every now and then.

its like u are submersed in the movie where every shot has a foreground mid and background.

shit is ill.

16th_Chamber 03-30-2010 04:56 AM

outrageous prices! I have never seen a 3D movie ever...

Lex Lugor 03-30-2010 04:58 AM

hahahahahaahhaaha I tried to tell niggas hwo the blue and red got my eyes all fucked up aint shit I aint tryin to see that and get a headache hahaha didnt even know they updated the shit. realized what tissa was talking about rocking his avatar 3d GOGGLES to a fucking nightclub hahahaha

Mumm Ra 03-30-2010 05:05 AM


Originally Posted by WUnded Fox (Post 1851532)
Nintendo is bout to drop a 3D DS handheld too.

saw that - but from what i saw you can actually move it around and see different perspectives - super dope shit


Originally Posted by WUnded Fox (Post 1851551)
u aint seen the new 3D?

its not like a gimmick 3D where an object comes at you every now and then.

its like u are submersed in the movie where every shot has a foreground mid and background.

shit is ill.

yeah yeah like i said in another thread i just saw Alice the other day for my first 3D movie and I'm sold on the 3D shit
its not like amusement park 3D rides where everything is still a little blurry - its actually still crispy hi def

cept i paid almost $25 cuz i brought a date ya sleezy basta'ds
($17 for one IS pretty steep though, mine must've been much cheaper for a single)
plus $4 for an empty cup for us to pour our beer into
they should charge less if you bring your own 3D glasses tho


personally i think 3D is dope and can only get better.

lol @ check hating flat brims but loving flat movies.

Uncle Steezo 03-30-2010 05:29 AM

somebody want to get filthy rich?

3D porn

Mumm Ra 03-30-2010 05:40 AM

you know - i cant believe that's not available yet tbh
just found this -
there's a little note in there about george lucas wants to release star wars in 3D too (lol does he never stop messing with those movies)
that'd actually be cool to see on the big screen in 3d tho

TAURO 03-30-2010 07:44 AM

3D is still pretty much a novelty to me. I went to see Avatar in 3D and while I was very impressed, I think once was enough. When I cop it on blu-ray I will be perfectly happy with just the HD version.

3D movies are great and all but I really dislike the way cinemas seem to be pulling out all the stops to get more money from us. 3D movies are one thing but now they've got shit like VIP seating which basically means you get to sit in much nicer chairs but it cost a couple of pounds more. You might think whats the big deal, just don't go for that option...well here's the thing, all the VIP chairs are located at the center of the theatre, leaving the regular seating off to the side which any movie goer will tell you are not good places to sit, you want to be in the middle so you're given little choice but to pay more.

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