yeah, the penguins are a great organization. for select home games every year, the pens use all there single game tickets and sell them to college students for $20. you just need a college ID.
and that's not because they can't sell the tickets. like the article said, the pens have sold out over 160 games in a row. the cheapest single game seat is probably $40 or so, and students can buy up any remaining seat for $20. that includes the $100+ tickets that weren't bought up by season ticket holders.
and for those games where the students are waiting in line for tickets, the penguins players show up with free pizza and personally deliver it to the college students themselves.