when rappers or mcs started to die because of ther music. the industry got scared when two of hip-hop biggest stars died cuz of rap beef. remember y they played jay-z takeover so much but they didnt really play the retaliation song "either" as much? "we dont want this rap beef to spill over into violence."
the industry people itself, it's easier to market ass and sex then it is to market a message to the community or to hard to understand lyrics.
society itself has fucked up hip-hop. when a broke african american is telling me that bush is doing good for the economy and belives that TI is one of the best artist in the game in terms of lyrics, then something must be wrong
fans also have slowly hurt the game
-majority of people can only understand what they see and hear