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Packaging Label Describes Sofa Color As "Nigger-brown"
By Carey Alexander
on April 7, 2007 2:58 PM 47780 views
Doris Moore's seven year-old daughter did not understand a racial slur affixed to the packaging label of a newly delivered sofa. The sofa was purchased as part of a set that included a loveseat and chair. All three items bore the offensive label. The Toronto Star recounts the heart-wrenching discovery:
"She's very curious and she started reading the labels," Moore explained. "She said, `Mommy, what is nig ... ger brown?' I went over and just couldn't believe my eyes."”
After explaining the slur's meaning to her daughter, Doris tried to pry a well-deserved explanation from Vanaik Furniture and Mattress, the store that sold the seating set. Despite three messages, the store refused to return her calls.
The store's Assistant Manager apologized when found by the Canadian press and promised to check his remaining stock for similar offenses, but placed the blame squarely with his supplier. The supplier promised to contact his Chinese manufacturer and "demand they remove all similar labels."
The demand is appreciated, but we want to know if the unnamed Chinese manufacturer shipped merchandise bearing offensive labels to other stores, or if the incident is limited to one Canadian family and their seven year-old daughter. — CAREY GREENBERG-BERGER