J. Cole been on the radar for a minute. A few mixtapes and a couple nice guest appearances and itís safe to say heís one of the most anticipated artists of 2011. So how come we donít have a release date yet for his album? How long is it gonna take before we even get a single? For an artist to be this hyped and take this long to give us a solid project, especially in todayís fast paced climate of hip hop, is not a good entrance to the game. The longer the time passes, the harder it will be for him to live up to expectations.
Recent rumors have swirled that Jay-Z isnít happy
with how long itís taking for Cold World
to hit the streets, and while the young artist has claimed
his album is done and ready to go, that doesnít seem to be the case since we havenít even gotten a single. For an artist making his break into the game, a single is the most essential element of getting a chance to drop an album. Look at Wiz Khalifa, a couple mixtapes and there was a buzz, then ďBlack and YellowĒ made him explode onto the scene (pause) and shortly after that he released his debut album. Without that smash single from J. Cole is there even gonna be an album?
At this point it ainít about how talented he is on the mic or on production, itís can he make a hit. This ainít an independent label run, and he ainít a household name that can sell off the strength of an already developed fanbase. This is a rookie, a rookie needs to make that splash in order to keep going in the game. Is the next big thing incapable of giving us something to remember him by? Sure Friday Night Lights
was a good mixtape but it didnít last long, and that shit dropped a while ago too. Whereís the album?
Iíd love to see this kid succeed. Along with his incredible verse on Jayís last album he also held his own amongst the titans on ďJust BegunĒ (as a side note this entire article can be applied to Jay Electronica too at this point) so itís clear Cole has the potential to be one of the greats. Not only is he sharp with the pen but he can produce too, and really damn well at that. Imagine a debut album, from a solo artist, thatís also entirely produced by that artist? But time is running out, Maino suffered from having his album drop a year after the single, but Cole ainít even got a single, so his time ticking even faster.
In hip hop the next best thing comes along every 5 minutes. Last year conscious lyric rap was ďinĒ again with Kanyeís G.O.O.D. Fridays as well as his crew of signed artists, Reflection Eternal gave us another solid album, the Roots dropped a classic, the music was soulful. But 2011 has brought us the rise of Odd Future, so-called ignorant rap is getting hype again so can J. Cole compete in this environment with his deep thought provoking more somber style? I just hope we get a single soon, and then an album, cause right now it looks like he may have been a rookie bust for the Roc Nation franchise, which last time I checked has dropped one album, and that was by its owner.