Jaden Smith is fulfilling his fashion destiny and taking his daring approach to apparel to Louis Vuitton. Will and Jada’s 17-year-old heir has just been announced as the newest face of the fashion house’s Spring/Summer 2016 campaign. In Instagram posts by the brand’s artistic director Nicolas Ghesquière, shots of Smith were premiered. The shoot, snapped by photographer Bruce Weber, features the young actor/rapper in pieces from Louis Vuitton’s women’s collection, debuted at Paris Fashion Week.
Smith’s barrier-breaking sartorial choices have been buzzed about since he was first seen rocking a dress back in April. He has since worn a dress to prom, as well as a Batman costume to Kim Kardashian and Kanye West’s wedding. In an interview with GQ, Smith discussed the motivations behind his fashion choices, marking them as a form of expression.
“I’m just expressing how I feel inside, which is really no particular way because everyday it changes how I feel about the world and myself, but I like wearing super drapey things so I can feel as though I’m a super hero, but don’t have to necessarily wear super hero costumes everyday,”
Peep the photos from Jaden’s upcoming Louis Vuitton campaign below:
Happy to introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad Campaign photographed by Bruce Weber
A photo posted by (@nicolasghesquiere) on Jan 2, 2016 at 3:33pm PST
@sarahdonnealia @riannevanrompaey @jean_campbell #jadensmith @christiaingrey in the new @louisvuitton SS16 ad Campaign photographed by Bruce Weber
A photo posted by (@nicolasghesquiere) on Jan 3, 2016 at 6:37am PST