UFC Primetime has become a big hit leading up to some of the promotion’s marquee bouts. The series follows two main event fighters on a three-part, behind the scenes journey leading up to their fight.
For UFC welterweight champion Georges St-Pierre, the series is old hat. He’s taken part in the promotional vehicle several times. There’s a reason for that. St-Pierre is one of the most popular fighters in the sport, and he realizes that partaking in such promotional tools only helps to drive his popularity, and value, threw the roof.
And it looks like St-Pierre will once again take part in UFC Primetime for his upcoming title defense against former Strikeforce welterweight champion Nick Diaz at UFC 137 on Oct. 29 in Las Vegas.
“Yeah, (St-Pierre vs. Diaz) probably would be (the next UFC Primetime),” UFC president Dana White told MMAWeekly.com on Saturday night in Philadelphia. “It’d be interesting with Diaz… to follow him for more than 10 minutes.”
The thing about Diaz is he’s never been one to play the promotional game all that much. He doesn’t like to do interviews. He doesn’t like to hype fights. But he loves to fight and he’s damn good at it.
Diaz being Diaz is as appealing to television ratings as it is a nightmare for the UFC’s promotional staff. He’s notorious among the media for being late for interviews and conference calls, if he bothers to show up at all.
“It’s gonna be very unpredictable,” said White. “I don’t ask him to say anything special, to change who he is or whatever, but you’ve heard me say it a million times, give me that much. Play the game. Do what you’re supposed to do professionally and this will all work out.”
As White stated, he’s not asking Diaz to all of a sudden like unicorns and rainbows, he’s asking him to put up with the film crews, partake in interviews, and in general, promote the fight.
He doesn’t even have to read Dale Carnegie’s “How to Win Friends and Influence People.”
“I don’t ever ask anybody to not be themselves,” stated White. “I don’t ever tell people what to say. I don’t ever do anything like that. He is who he is and he can be who he is, but you have to play by the rules.”
And if he doesn’t? Well, that could make for the most dramatic UFC Primetime yet.