It is very corny to put it very childishly.
But on a more adult note, they are pushing it a bit too much.
Its not so much the forced diversity of blacks. There is a reason for that and I understand it.
Its really more the forced diversity amongst Latinos.
Latino's are guilty of everything the 'white' man of the United States is guilty of. The onlly difference is they intermixed with everyone and failed to build countries as stable and successful as the United States.
So for these groups to claim some sort of 'minority' status similar to blacks is ridiculous in my opinion. They should not be afforded any special treatment, nor should they be pitied.