how much did they pay him?
i thought he got rich from winning majors in a superhumanly short amount of time which made companies want to associate their products with that winning record.
i had no idea that the media signed his checks or even had control over whether or not he got exposure.
wait, your including Nike and his sponsors into the media?
sponsors are not the media.
and his two biggest sponsors nike and gatorade have not dropped him.
this tv event was what tiger agreed to do before coming back to golf.
golf is hurting without him and not even the PGA wants to see him go.
they told him to apologize and come on back.
i bet that this goes quiet very soon.
they won't do him like vick.
he didn't use the media to shape his image.
he stayed away from the media as much as possible.
thats why this came as a surprise.
stop making things up dan.
the media shaped an image for him because he didn't provide an image for them to brodcast.
he was very private.
his only image was him winning majors.
The reason the media are flipping out now is because theyve actually finally got some personal info on him, and theyre making up for lost time.
He was never a media whore. A corporate whore-yes.
What does this have to do with the conversation?
SPonsors convey tiger's image to the media. BY hooking up with sponsors, he is using the media to make money.
That is the entire essence of a sponsorship.
I think this will go away quick, too.
I'm only stating why this is such a big story and why the media is all over it.
Because he contradicted the image of himself that HE constantly pushed into the media.